Hi, I'm Peter, Senior Director of Marketing & Fundraising for CRISTA.
With over five years of experience in the fundraising & marketing space, raising $16 million in revenue and generating1000+ marketing leads annually, I bring expertise to donor acquisition strategies across a diversity of products, donor/lead nurturing, and retention strategies that scale. I love understanding how to effectively communicate brand & unique value propositions to convert intrigue into action and build partnerships that transform lives.
A quick overview...
Here are some of the many projects I've worked on
Annual Gift Catalog
Leveraging a diversity of gift offerings that span a spectrum of development interests - clean water, education, sustainable farming, savings & loans groups, employment training - to name few, World Concern's Global Gift Guide has grown to become one of the primary revenue drivers of holiday fundraising.
Direct Mail Appeal
Through ask array optimization, audience segmentation, targeted appeal topic strategies and compelling story-telling, I have helped lead teams to deliver high-performance results in the direct mail space, generating a consistent positive ROI.
Digital Strategy
Through a variety of digital channels - paid digital, organic social, SEO, email, newsletter acquisition and more - I have a diversity of appeal and nurturing experience providing strategic leadership to the messaging & creative nuances within the unique characteristics of each digital outreach.
Major Donor Events
I have contributed to the Mid and Major donor events strategy, crafting bespoke experiences that pair compelling story-telling with targeted asks to engage our major donor audience with gratitude and reporting, while broadening our high major donor portfolio through networking.
A Diversity of Industries and Audiences
Communications
Overseeing multiple industry brands within the CRISTA umbrella (Christian Ed, International Relief & Development, Senior Living, Media) I have a keen sensitivity of understanding audience for the right message on the right channel and the right time.
Leadership
I provide leadership, analysis, and direction for marketing/fundraising omni-channel campaigns that maximize what is best in the people and assets entrusted to me, regularly optimizing our output by coaching, equipping, and bringing data-driven insights to our strategy.
Data Driven Solutions
I have authored, implemented, and overseen the data-driven solutions needed for our organization to scale and quickly access the much-needed insights our industry requires through a variety of tools - SalesForce NPSP, FundraiseUp, HubSpot, Microsoft PowerBI, Agency Analytics - to name a few.